Strategic Brand Design for Pioneers in Medicine
I create brand identities for integrative physicians and medical innovators who are pioneering new approaches to healing—physicians who need positioning that honors their medical credibility while clearly differentiating their methodology.
Built for Medical Innovators
I specialize in brand design for physicians developing breakthrough approaches to medicine. Whether you're:
An integrative physician bridging conventional and holistic care
A medical specialist training other physicians in new modalities
A healthcare leader advocating for underserved communities
A researcher or innovator developing new treatments
...your brand needs to communicate both medical authority and innovative differentiation.
This is my sole focus.
Trusted by Medical Innovators
Integrative physicians and healthcare innovators building authority in their fields.
-
![]()
Holistic Practitioner
-
![]()
Black Natural Health
-
![]()
Neurosurgery Team Advocating for MS Awareness
-
![]()
Integrative Medicine Pioneer
-
![]()
Gut Health Specialist
The Unique Challenge You Face
You might be integrating conventional and holistic care, educating other physicians about better approaches, or advocating for overlooked treatments. Whatever your focus, you need a brand that communicates both medical credibility and what makes your work distinct.
Your brand must bridge both worlds—credible AND innovative.
How I Approach Your Brand
I've spent years understanding this exact positioning challenge. I know how to translate complex medical innovation into clear brand identities. How to create visual systems that communicate both authority and differentiation. How to position you authentically as the pioneer you are.
Every element of your brand—from symbols to color systems to typography—has strategic intention. This isn't about aesthetic trends. It's about creating a brand foundation that positions you exactly where you need to be.
I lead with story and strategy, not templates.
Here's what Joe Sova had to say about Emiko Design Studio's branding process:
— Joe Sova, Business Coach
The Results Speak for Themselves
-
![]()
Dr. Valerie Gettings
I came to Joan Igawa of Emiko Design Studio looking to elevate and professionalize my logo and brand identity, and she exceeded every expectation. She explored multiple iterations until the design felt perfectly aligned with my brand. I now have a beautiful, timeless logo and brand kit that truly represents my vision. Joan is talented, patient, and incredibly thoughtful in her process. I highly recommend her!
-
![]()
Laura Lee Stone
“I highly recommend Joan Igawa for all of your design needs. Joan is creative, innovative, and most importantly, Joan is a master at translating ideas into gorgeous, branded images. Joan is also highly dependable and will always come through, even with tight deadlines.”
-
![]()
Dr. Kelly McCann
Working with Joan was a simple, intuition and creative process. She guided the whole journey from conception to execution. She listened deeply, asked the right questions and connected with the core principles in such a way that she was able to not only grasp the concept but make it come alive in visual form. The Unforgetting Project logo isn’t just beautiful, it carries the depth, mystery, and luminosity of the work itself. Joan was timely, collaborative and fun to work with. She is a true team player. I am overjoyed with the logo and know that it provokes imagination, stimulates curiosity and speaks to the souls of those who see it. I’m so grateful for her creative brilliance and heart.
-
![]()
Lauren Powers
“Working with Joan has been such a delight! She's fast, responsive and she "gets" my brand. I use her not only for my own content but for my clients as well. She gets 5 stars from me."
-
![]()
Jeff Goodsell
"Joan is aways quick to respond to anything we need her to do, and she's polite and very professional! I definitely recommend working with her for any creative projects you have!"
The Process
Investment: $2,500 | Timeline: 1-2 weeks
Strategic brand foundation for physicians ready to clarify their positioning.
What's included:
60-90 minute strategy intensive
Comprehensive brand strategy document
Complete strategic positioning foundation
Visual direction recommendations
What happens next:
At the end of our strategy work, I'll recommend the specific brand identity deliverables that will serve your goals—whether that's a focused identity system or a comprehensive brand presence.
Your strategy investment is applied to any brand identity package you choose.
Step1: BrandSpark Strategy Session
The Complete Timeline:
Discovery Call (complimentary) - Brief conversation to ensure we're the right fit
BrandSpark Strategy Session - Strategic foundation for your brand
Custom Proposal - I recommend specific deliverables based on your strategy
Brand Identity Design - Your complete visual identity system
Implementation Support - 30 days of email support as you launch
Why This Approach Works
You don't need cookie-cutter packages. You need a brand identity system designed specifically for your practice, your patients, and your goals.
The BrandSpark Strategy Session ensures we build exactly what you need—nothing more, nothing less.
Step 2: Brand Identity Design
Investment: Starting at $7,500| Timeline: 2-4 weeks
Based on your strategy, I'll design your complete visual brand identity with deliverables tailored to your specific needs.
Core deliverables include:
Bespoke logo design with variations
Strategic color system
Typography system
Comprehensive brand guide
Additional components based on your needs:
Social media templates
Print collateral (business cards, letterhead, etc.)
Presentation templates
Patient-facing materials
Email signature design
Brand patterns and graphic elements
Photography direction guide
And more
Total investment typically ranges from $12,500 to $25,000+ depending on scope.